STRATEGIC PLANNING · BRAND TERRITORY · CONTENT · SIGNATURE  ·  ADVERTISING

WOMB, acronym for World of My Baby, is a high-end store dedicated to baby care and kids' design that opened its doors in Paris's 10th arrondissement in September 2014. We defined the right tone for the brand, worked on the signature, the advertising (Milk and Doolittle December 2014), and worked hand in hand with Etienne Bardelli on the conception of the graphic identity of the brand (logo, pattern, web, bags, cards).

Illustrations: Sophie de la Rochefordière for the advertising and the illustration"no photo please"; illustration shop by Antoine Behaeghel.