Armelle Lalo is a French creative director, storyteller and photographer. The majority of her work covers the sphere of luxury, craftsmanship and beauty.
After graduating from Sciences Po in Paris, she began her career as a strategic planner, and joined L’Oréal Luxury Product's division, where for eight years she managed the creation and launch of various fragrances for Cacharel and Stella McCartney fragrances.
In 2014 she created Studio Armelle Lalo, an agency specialized in brand identity, storytelling and content creation. In 2019, Studio Lalo took a new turn focused on environmentally conscious narratives and sustainable art direction, contributing its expertise to transition-oriented, meaningful brands and projects.
Alongside her career in the luxury industry, she writes for theatre, music, and is developing a feature film project.
Since it's creation, the studio has collaborated with:
CAROLINA HERRERA PARFUM with Mademoiselle Noï
CARTIER PARFUM with Mademoiselle Noï
FONDATION LUMA-ARLES with Too Many Pictures
L’ORÉAL LUXE PROSPECTIVE
MONAD by Olivier Varenne
NINA RICCI FRAGRANCES
VIKTOR AND ROLF PARFUM
YVES SAINT-LAURENT BEAUTÉ