Research on personalization in the niche fragrance category for L'Oréal Luxe Prospective.

STRATEGIC PLANNING · RESEARCH

Given the choice of less classical marketing tools to drive the consumers instore, how does the niche category work to make its business and communicate? What kind of retail experience does it offer to its consumers? To what extent the word personalization is relevent to describe the experience and the services developed around the olfactory discovery?

“A Group of Carnations”, a plate from Robert Thornton’s Temple of Flora (1807) – source : The Public Domain Review