More selected projects

CECIL JEWELRY

CECIL JEWELRY
Art Direction · Photography
SAINT-LOUIS CRYSTAL · CHESS GAME

SAINT-LOUIS CRYSTAL · CHESS GAME
Art Direction · Photography
SAINT-LOUIS CRYSTAL · CHESS GAME

SAINT-LOUIS CRYSTAL · CHESS GAME
Art Direction · Photography
JOHN LOBB · ARCHIVE STILLS

JOHN LOBB · ARCHIVE STILLS
Art Direction · Photography
NINA RICCI · FRAGRANCES RECIPES

NINA RICCI · FRAGRANCES RECIPES
· Direction · Photography
SAINT-LOUIS · SUMMER

SAINT-LOUIS · SUMMER
Art Direction · Photography
LALIQUE · ORCHID STILL

LALIQUE · ORCHID STILL
Photography
NINA RICCI FRAGRANCES · SUMMER 2018

NINA RICCI FRAGRANCES · SUMMER 2018
Art Direction · Photography
HEXAGONA · SS2019 CAMPAIGN

HEXAGONA · SS2019 CAMPAIGN
Art direction and photography
HUGO MATHA · CARTE BLANCHE

HUGO MATHA · CARTE BLANCHE
Art Direction · Photography
SAINT-LOUIS · FACETTE 4

SAINT-LOUIS · FACETTE 4
Art direction · Photography
SAINT-LOUIS · FACETTE 4

SAINT-LOUIS · FACETTE 4
Art Direction · Photography
NINA RICCI FRAGRANCES · HALLOWEEN

NINA RICCI FRAGRANCES · HALLOWEEN
Art Direction · Photography
SAINT-LOUIS · CHANDELIERS

SAINT-LOUIS · CHANDELIERS
Art Direction · 3D

LALIQUE · L’AMOUR

LALIQUE · L’AMOUR
Art Direction · Photography
NINA RICCI FRAGRANCE · XMAS 2018

NINA RICCI FRAGRANCE · XMAS 2018
Art Direction · Photography
YSL BEAUTY · XMAS 2018

YSL BEAUTY · XMAS 2018
VIDEO ART DIRECTION
SAINT-LOUIS · MANHATTAN

SAINT-LOUIS · MANHATTAN
Art Direction · Photography
HEXAGONA · « PREMIER ACT » · FW 2018

HEXAGONA · « PREMIER ACT » · FW 2018
Campaign art direction · photography
HEXAGONA · « PREMIER ACT » · FW2018

HEXAGONA · « PREMIER ACT » · FW2018
Fashion film art direction and music
NINA RICCI FRAGRANCE · BELLA LAUNCH

NINA RICCI FRAGRANCE · BELLA LAUNCH
Still Life Photography · Digital assets

MUSIC !

MUSIC !
Spind design for brand content
SAINT-LOUIS CRYSTAL

SAINT-LOUIS CRYSTAL
Movie direction · Choregraphy
SAINT-LOUIS · ROYAL

SAINT-LOUIS · ROYAL
Art Direction · Set Design
YVES SAINT LAURENT BEAUTÉ · HOLIDAY 2017

YVES SAINT LAURENT BEAUTÉ · HOLIDAY 2017
ART DIRECTION
SAINT-LOUIS · PIÈCES EXCEPTIONNELLES

SAINT-LOUIS · PIÈCES EXCEPTIONNELLES
Art Direction · Still life photography
NINA RICCI FRAGRANCES

NINA RICCI FRAGRANCES
Art direction · GIF for Instagram
NINA RICCI FRAGRANCES · PARIS SERIES

NINA RICCI FRAGRANCES · PARIS SERIES
Art direction · Photography
HEXAGONA · GIRLS UP THERE

HEXAGONA · GIRLS UP THERE
Story art direction · Still life photography
HEXAGONA · GIRLS UP THERE MOVIE

HEXAGONA · GIRLS UP THERE MOVIE
Video · Music and art direction
SAINT-LOUIS · SUR LE SABLE

SAINT-LOUIS · SUR LE SABLE
Art Direction · Photography
SAINT-LOUIS · FOLIA SERIES

SAINT-LOUIS · FOLIA SERIES
Art Direction · Styling
YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR PRINT · 2017

YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR PRINT · 2017
Visual Art Direction
YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR VIDEO · 2017

YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR VIDEO · 2017
ANIMATION MOVIE
PUIFORCAT · NEW YEAR · 2017

PUIFORCAT · NEW YEAR · 2017
Art direction · Animation
YVES SAINT LAURENT BEAUTÉ · XMAS 2016 PRINT

YVES SAINT LAURENT BEAUTÉ · XMAS 2016 PRINT
Visual concept & Art direction
YVES SAINT LAUREN BEAUTÉ, XMAS SET DESIGN

YVES SAINT LAUREN BEAUTÉ, XMAS SET DESIGN
DESIGN
SAINT-LOUIS CRYSTAL · CHANDELIERS ADVERTISING · FALL 2016

SAINT-LOUIS CRYSTAL · CHANDELIERS ADVERTISING · FALL 2016
Art direction · Shooting · Post-production
SAINT-LOUIS CRYSTAL · FRAGILE SERIES

SAINT-LOUIS CRYSTAL · FRAGILE SERIES
Images concept · Art direction · Styling
INSTORE SCENOGRAPHY

INSTORE SCENOGRAPHY
Sketches and recommendations
SAINT-LOUIS CRYSTAL· DE L’USAGE

SAINT-LOUIS CRYSTAL· DE L’USAGE
Brand Platform and art direction of the new visual identity
SAINT-LOUIS CRYSTAL · TWIST SERIES

SAINT-LOUIS CRYSTAL · TWIST SERIES
Images concept, art direction & styling · Advertising
CARTIER FRAGRANCES · DÉCLARATION

CARTIER FRAGRANCES · DÉCLARATION
Video art direction · Sound design
L’ORÉAL LUXURY PROSPECTIVE· RESEARCH ON THE PERSONALIZATION IN THE NICHE FRAGRANCE CATEGORY

L’ORÉAL LUXURY PROSPECTIVE· RESEARCH ON THE PERSONALIZATION IN THE NICHE FRAGRANCE CATEGORY
Strategic Planning
SAINT-LOUIS · QUARTZ SERIES

SAINT-LOUIS · QUARTZ SERIES
Images concept · Art direction · Digital animations
WOMB · VISUAL BRAND IDENTITY CREATION

WOMB · VISUAL BRAND IDENTITY CREATION
Brand territory · Copywriting · Brand content · Advertising

CODAGE · COPYWRITING

CODAGE · COPYWRITING
Copywriting

Yves Saint Laurent Beauté

VISUAL CONCEPT · SET DESIGN · ART DIRECTION 

A series of eight still lifes for the Yves Saint Laurent Beauté campaign for Christmas 2016. Concept, set design and art direction.

Photography: Eric Sauvage
Post-production: Studio Eric Sauvage
http://www.yslbeauty.fr​

capture-decran-2016-11-14-a-18-28-01
www-armellelalo-com-saint-louis-yves-saint-laurent-beaute-xmas-2016
www-armellelalo-com-saint-louis-yves-saint-laurent-beaute-xmas-2016-mon-paris-fragrance
www-armellelalo-com-saint-louis-yves-saint-laurent-beaute-xmas-2016-top-secret
www-armellelalo-com-saint-louis-yves-saint-laurent-beaute-xmas-2016-lhomme-fragrance

More selected projects

CECIL JEWELRY

CECIL JEWELRY
Art Direction · Photography
SAINT-LOUIS CRYSTAL · CHESS GAME

SAINT-LOUIS CRYSTAL · CHESS GAME
Art Direction · Photography
SAINT-LOUIS CRYSTAL · CHESS GAME

SAINT-LOUIS CRYSTAL · CHESS GAME
Art Direction · Photography
JOHN LOBB · ARCHIVE STILLS

JOHN LOBB · ARCHIVE STILLS
Art Direction · Photography
NINA RICCI · FRAGRANCES RECIPES

NINA RICCI · FRAGRANCES RECIPES
· Direction · Photography
SAINT-LOUIS · SUMMER

SAINT-LOUIS · SUMMER
Art Direction · Photography
LALIQUE · ORCHID STILL

LALIQUE · ORCHID STILL
Photography
NINA RICCI FRAGRANCES · SUMMER 2018

NINA RICCI FRAGRANCES · SUMMER 2018
Art Direction · Photography
HEXAGONA · SS2019 CAMPAIGN

HEXAGONA · SS2019 CAMPAIGN
Art direction and photography
HUGO MATHA · CARTE BLANCHE

HUGO MATHA · CARTE BLANCHE
Art Direction · Photography
SAINT-LOUIS · FACETTE 4

SAINT-LOUIS · FACETTE 4
Art direction · Photography
SAINT-LOUIS · FACETTE 4

SAINT-LOUIS · FACETTE 4
Art Direction · Photography
NINA RICCI FRAGRANCES · HALLOWEEN

NINA RICCI FRAGRANCES · HALLOWEEN
Art Direction · Photography
SAINT-LOUIS · CHANDELIERS

SAINT-LOUIS · CHANDELIERS
Art Direction · 3D

LALIQUE · L’AMOUR

LALIQUE · L’AMOUR
Art Direction · Photography
NINA RICCI FRAGRANCE · XMAS 2018

NINA RICCI FRAGRANCE · XMAS 2018
Art Direction · Photography
YSL BEAUTY · XMAS 2018

YSL BEAUTY · XMAS 2018
VIDEO ART DIRECTION
SAINT-LOUIS · MANHATTAN

SAINT-LOUIS · MANHATTAN
Art Direction · Photography
HEXAGONA · « PREMIER ACT » · FW 2018

HEXAGONA · « PREMIER ACT » · FW 2018
Campaign art direction · photography
HEXAGONA · « PREMIER ACT » · FW2018

HEXAGONA · « PREMIER ACT » · FW2018
Fashion film art direction and music
NINA RICCI FRAGRANCE · BELLA LAUNCH

NINA RICCI FRAGRANCE · BELLA LAUNCH
Still Life Photography · Digital assets

MUSIC !

MUSIC !
Spind design for brand content
SAINT-LOUIS CRYSTAL

SAINT-LOUIS CRYSTAL
Movie direction · Choregraphy
SAINT-LOUIS · ROYAL

SAINT-LOUIS · ROYAL
Art Direction · Set Design
YVES SAINT LAURENT BEAUTÉ · HOLIDAY 2017

YVES SAINT LAURENT BEAUTÉ · HOLIDAY 2017
ART DIRECTION
SAINT-LOUIS · PIÈCES EXCEPTIONNELLES

SAINT-LOUIS · PIÈCES EXCEPTIONNELLES
Art Direction · Still life photography
NINA RICCI FRAGRANCES

NINA RICCI FRAGRANCES
Art direction · GIF for Instagram
NINA RICCI FRAGRANCES · PARIS SERIES

NINA RICCI FRAGRANCES · PARIS SERIES
Art direction · Photography
HEXAGONA · GIRLS UP THERE

HEXAGONA · GIRLS UP THERE
Story art direction · Still life photography
HEXAGONA · GIRLS UP THERE MOVIE

HEXAGONA · GIRLS UP THERE MOVIE
Video · Music and art direction
SAINT-LOUIS · SUR LE SABLE

SAINT-LOUIS · SUR LE SABLE
Art Direction · Photography
SAINT-LOUIS · FOLIA SERIES

SAINT-LOUIS · FOLIA SERIES
Art Direction · Styling
YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR PRINT · 2017

YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR PRINT · 2017
Visual Art Direction
YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR VIDEO · 2017

YVES SAINT LAURENT BEAUTÉ · CHINESE NEW YEAR VIDEO · 2017
ANIMATION MOVIE
PUIFORCAT · NEW YEAR · 2017

PUIFORCAT · NEW YEAR · 2017
Art direction · Animation
YVES SAINT LAURENT BEAUTÉ · XMAS 2016 PRINT

YVES SAINT LAURENT BEAUTÉ · XMAS 2016 PRINT
Visual concept & Art direction
YVES SAINT LAUREN BEAUTÉ, XMAS SET DESIGN

YVES SAINT LAUREN BEAUTÉ, XMAS SET DESIGN
DESIGN
SAINT-LOUIS CRYSTAL · CHANDELIERS ADVERTISING · FALL 2016

SAINT-LOUIS CRYSTAL · CHANDELIERS ADVERTISING · FALL 2016
Art direction · Shooting · Post-production
SAINT-LOUIS CRYSTAL · FRAGILE SERIES

SAINT-LOUIS CRYSTAL · FRAGILE SERIES
Images concept · Art direction · Styling
INSTORE SCENOGRAPHY

INSTORE SCENOGRAPHY
Sketches and recommendations
SAINT-LOUIS CRYSTAL· DE L’USAGE

SAINT-LOUIS CRYSTAL· DE L’USAGE
Brand Platform and art direction of the new visual identity
SAINT-LOUIS CRYSTAL · TWIST SERIES

SAINT-LOUIS CRYSTAL · TWIST SERIES
Images concept, art direction & styling · Advertising
CARTIER FRAGRANCES · DÉCLARATION

CARTIER FRAGRANCES · DÉCLARATION
Video art direction · Sound design
L’ORÉAL LUXURY PROSPECTIVE· RESEARCH ON THE PERSONALIZATION IN THE NICHE FRAGRANCE CATEGORY

L’ORÉAL LUXURY PROSPECTIVE· RESEARCH ON THE PERSONALIZATION IN THE NICHE FRAGRANCE CATEGORY
Strategic Planning
SAINT-LOUIS · QUARTZ SERIES

SAINT-LOUIS · QUARTZ SERIES
Images concept · Art direction · Digital animations
WOMB · VISUAL BRAND IDENTITY CREATION

WOMB · VISUAL BRAND IDENTITY CREATION
Brand territory · Copywriting · Brand content · Advertising

CODAGE · COPYWRITING

CODAGE · COPYWRITING
Copywriting